Services
Understanding the networks you find yourself embedded within
We provide our clients with an unprecedented bird’s eye view of the digital landscapes that they operate within across social media platforms. We contextualise organisation’s social media footprints within a broader brand, category, or socio-political context in order to understand who the communities, constituencies, audiences, and echo chambers are at play. Who leads their conversations? What do they care about? How authentic or manipulated is their activity? What are competitors saying? How are competitors’ messages landing? What are the whitespaces within this context? And more…
We help our clients to understand where their organisation sits within its broader digital context. This intelligence informs their high-level strategy which, in turn, frames and guides their day-to-day tactical decisions.
Real-time intelligence
While the bird’s eye view of the overall landscape above helps to inform strategy, a fine-grained understanding of emerging issues and events allows an organisation to respond appropriately (or not to respond, depending on the situation).
Our solutions offer a high level of granularity, marrying high-level strategic insight and important day-to-day, tactical responses that allow organisations to weather and leverage the buffeting of social media platforms.
Trend detection
Conversations evolve over time. We give our clients early warnings as to inflection points around specific topics and issues. Has the nature of the conversation changed? What are the emerging topics and themes? Which topics and themes are declining in relevance?
All this information can be used to understand an organisation’s own messaging, its competitors’, and how to stay relevant and encourage engagement with an organisation’s messaging.
Audience segmentation
There are many ways to segment an organisation’s audiences, including demographics and psychographics. We use data-driven segmentation techniques that group like-minded individuals based on how they behave rather than where they live, their gender, or their age.
As the saying goes, “birds of a feather flock together”, and we use our algorithms to find these ‘flocks’, and provide our clients with powerful ways of tracking, understanding, and engaging with them.
Social media landscape mapping
We provide our clients with an unprecedented bird’s eye view of the digital landscapes that they operate within across social media platforms. We contextualise organisation’s social media footprints within a broader brand, category, or socio-political context in order to understand who the communities, constituencies, audiences, and echo chambers are at play. Who leads their conversations? What do they care about? How authentic or manipulated is their activity? What are competitors saying? How are competitors’ messages landing? What are the whitespaces within this context? And more…
We help our clients to understand where their organisation sits within its broader digital context. This intelligence informs their high-level strategy which, in turn, frames and guides their day-to-day tactical decisions.
Real time intelligence
While the bird’s eye view of the overall landscape above helps to inform strategy, a fine-grained understanding of emerging issues and events allows an organisation to respond appropriately (or not to respond, depending on the situation).
Our solutions offer a high level of granularity, marrying high-level strategic insight and important day-to-day, tactical responses that allow organisations to weather and leverage the buffeting of social media platforms.
Trend detection
Conversations evolve over time. We give our clients early warnings as to inflection points around specific topics and issues. Has the nature of the conversation changed? What are the emerging topics and themes? Which topics and themes are declining in relevance?
All this information can be used to understand an organisation’s own messaging, its competitors’, and how to stay relevant and encourage engagement with an organisation’s messaging.
Audience segmentation
There are many ways to segment an organisation’s audiences, including demographics and psychographics. We use data-driven segmentation techniques that group like-minded individuals based on how they behave rather than where they live, their gender, or their age.
As the saying goes, “birds of a feather flock together”, and we use our algorithms to find these ‘flocks’, and provide our clients with powerful ways of tracking, understanding, and engaging with them.